Engage your users

We believe when businesses engage their users early on, your applications, websites & products enjoy greater success.

Why user centric?

In a fast and dynamic business world, we at User Centric advocate businesses to embrace user centricity from the outset. This begins with you and your business thinking inwardly. We invite you to analyse at how to position your business, and where you can create the most value for your customers/users. If you are going to make a difference and position yourself in the market as a TRUE value creator, you needed to start focusing on the end user’s needs and wants.

As the saying goes: “focus on the end user, and everything else will follow…” this is our sole purpose.

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Our core strengths lie in understanding user and business needs, aligning them and ensuring both goals are met whereby delighting both user and business. We trust in conducting usability testing and research, this drives us to focus our design to users and help unearth deep user insights.

UX design

When Art, Science & Design are introduced in good proportions, a great User eXperience is born, just ask Apple. This is what we try to achieve. When design is followed up with science & change, loyally sprouts following by a more meaning full user interaction increases & relationships are nurtured.


At User Centric, we embrace technology and are technology agnostic. We are unbiased towards the use of different techniques and tools to solve different problems. Offering IA solutions to our clients enables us to create a robust architecture, enabling a business to communicate their unique selling points effectively & effectively.


Moulded over 20 years, within the design, marking & customer engagement fields, we have cross-industry experience from Banking, Telecommunications, Transport, New Media to Infrastructure.
We have tasted success for our clients and continue to find sustainable solutions for businesses.

Case Studies

Our growing partnership and collaboration with global businesses, local institutions, tech innovators and startups has signified our approach as well as our methodologies, whereby producing deep insights, expert knowledge and strategy planning these are evident on our case studies.

SkyNews Arabia – Case Study

We were invited to work with the branding team on the Skynews Arabia. We were to help lead it’s transformation to a customer focused business.

View full case study

Amigo – Case Study

Create a unique travel app focusing on world explorers with a twist. We created an engaging concept, working closely with the business and their customers to keep them exploring the globe through Amigo.

View full case study

GPSSA – Case Study

The General Pension and Social Security Authority (GPSSA) would like to help users fulfil their administrative tasks quickly and with ease of use.

View full case study

PropertyAgent – Case Study

We were requested by Highgate property agency to create a novel experience for their agents & clients, as a response to the dynamic property marketplace. Allowing agents and clients to exchange documents and other information swiftly and easily.

View full case study

We truly believe, the only way to ensure a company’s success if by talking to those who need and use your services, that’s your users. By talking to them, analysing what they are saying/not saying and aligning those facts to your company goals.

We call this our “USER” framework.

We are

about improving ourselves and our clients, pushing the boundaries of mind and tech, seeking to get the best for users.

if you believe what we believe, then

Delight users

When a business changes its focus from the functional model to the engagement model, this usually has a great impact on their business.

User Experience

Design with the user in mind to enjoy the clean look. Feeling at home with backend, being an artist with frontend.

App & Website design

Design with the user in mind to enjoy the clean look. Feeling at home with backend, being an artist with frontend.

Recent clients

find of the companies and entities we have worked with

what do our client’s say

hear it in the first person

Your moment

to shine has arrived.

Let’s work together

Why not call us and we can talk about your needs & requirements or even if you like some help & advice.

Some of our thoughts

we often try to keep you updated regarding UX, Tech, SEO, Web and other  stuff

Mobile First? what does that mean? 1920 1080 User Centric
Mobile First? what does that mean?

In a recent sales meeting for a prospective healthcare client, our team found ourselves answering…

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Know thy user 1920 1080 User Centric
Know thy user

heart of User-Centered Design (UCD), with designers focusing on actual users and their needs throughout…

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as UXers, we love to sketch 1920 1080 User Centric
as UXers, we love to sketch

Our path to UX has been was influenced by many factors. Why we care about…

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User Centric

We opened our doors in 2015. Since inception, our belief is that we can make a difference to the public and our partners in putting users first. An agency that truly looks at the bigger picture in every project undertaken.

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