User Centric helps businesses innovate, transform and succeed in a digital world.

We carry out research with your users and then design products, services and ways of working based around their needs and desires.

For us, a need is something you cannot live without, such as air, water and food. A want is something that you don’t absolutely need but will make your life a little better. A desire is something you wish to have, regardless of your needs and wants. Thus, you may lack food but still desire happiness.

Our Services

We deduce ‘a great user experience is about injecting empathy into everything you do’. Work with User Centric to design the best possible experience for your business & users.

Service design

Delivering value to people through innovating or improving systems, communication and material components of a service across every touchpoint.

  • Methods
  • ‘A day in the life’ research
  • Expectation mapping
  • Design workshops
  • Service role play
  • Outputs
  • Service blueprints
  • Service prototypes
  • Storyboards
  • Design scenarios

Business innovation

We outline a more effective process to increase your competitive advantage and likelihood of sustainable success.

  • Methods
  • Heuristic analysis
  • The 5‐whys
  • Shadowing
  • Stakeholder interviews
  • Outputs
  • Business canvas model
  • Stakeholder maps
  • Value proposition
  • Customer lifecycle maps

Design research

By observing and analysing user habits both local and global, we gain insights as to how they interact with products and services which provides a solid foundation for any project.

  • Methods
  • Heuristic analysis
  • The 5‐whys
  • Shadowing
  • Stakeholder interviews
  • Outputs
  • Business canvas model
  • Stakeholder maps
  • Value proposition
  • Customer lifecycle maps

Experience strategy

We define your customer experience vision and aligning activities and success criteria to create better experiences, resulting in happy customers, and healthy businesses.

  • Methods
  • Stakeholder workshops
  • Co‐Creation workshops
  • Value proposition
  • Think‐aloud testing
  • Outputs
  • Experience roadmap
  • Touchpoint maps
  • Importance/difficulty matrix
  • Measurement criteria

What makes us different

  1. Boutique and unique
    We are an independent agency and follow global best practices, this is integral to our success. We offer our clients an agile, tailored bespoke service that inline with your business ideology.
  2. We love what we do
    This is our passion, we are personally invested in your project from start to finish., our ethos is to make your project a success, thereby making us more successful. Ideas are encouraged and openness is part of our culture.
  3. Research facilities that rock
    Every element and every last detail in our cutting-edge research facilities has been designed by researchers for researchers. We pride ourselves to learn from you and each other every day, understanding you and technology is our bread and butter.
  1. User Data-driven design
    We tailor your project to your user’s preferences, goals, and behaviors making them far more engaging. The approach includes surveys, user testing, A/B testing, analytics, and consumer research. Ideally, these should all come into play throughout our data-driven design process.
  2. Roll up your sleeves
    We think we are a smart bunch, but not smart enough to figure all of this out by ourselves. If we can’t collaborate together this won’t work at all.
  3. No customer insight – no project
    Working with your business & customers is non-negotiable. If you want to skip the customer insight bit, then we are not the right agency for you.

Recent experiences

Our work shows us to be agile, flexible, innovative and determined to succeed, feel free to experience our past work.


Providing a better property agent experience.
Real estate


General Pension and Social Security Authority in the United Arab Emirates

SkyNews Arabia

Sky News Arabia is an Arabic news and current affairs channel broadcast mainly in the Middle East and North Africa

The Uniform Studio

Providing clients with a more unified uniforms solution
Apparel & Fashion

We truly believe, the only way to ensure a company’s success if by talking to those who need and use your services, that’s your users. By talking to them, analysing what they are saying/not saying and aligning those facts to your company goals.

We call this our “USER” framework.

jumpstart your business

User Centric

We opened our doors in 2015. Since inception, our belief is that we can make a difference to the public and our partners in putting users first. An agency that truly looks at the bigger picture in every project undertaken.

Privacy Preferences

When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer.

Click to enable/disable Google Analytics tracking code.
Click to enable/disable Google Fonts.
Click to enable/disable Google Maps.
Click to enable/disable video embeds.
Our website uses cookies, mainly from 3rd party services. Define your Privacy Preferences and/or agree to our use of cookies.