User Centric helps businesses innovate, transform and succeed in a digital world.
We carry out research with your users and then design products, services and ways of working based around their needs and desires.
For us, a need is something you cannot live without, such as air, water and food. A want is something that you don’t absolutely need but will make your life a little better. A desire is something you wish to have, regardless of your needs and wants. Thus, you may lack food but still desire happiness.
Our Services
We deduce ‘a great user experience is about injecting empathy into everything you do’. Work with User Centric to design the best possible experience for your business & users.
- Methods
- Heuristic analysis
- The 5‐whys
- Shadowing
- Stakeholder interviews
- Outputs
- Business canvas model
- Stakeholder maps
- Value proposition
- Customer lifecycle maps
- Methods
- Stakeholder workshops
- Co‐Creation workshops
- Value proposition
- Think‐aloud testing
- Outputs
- Experience roadmap
- Touchpoint maps
- Importance/difficulty matrix
- Measurement criteria
- Methods
- Competitor analysis
- User interviews
- User workshops
- Think‐aloud testing
- Outputs
- Touchpoint maps
- Importance/difficulty matrix
- Measurement criteria
- Methods
- Mood boards
- Wireframes
- Prototyping
- Outputs
- GUI Design
- Content writing
- Task completion matrix
- Methods
- ‘A day in the life’ research
- Expectation mapping
- Design workshops
- Service role play
- Outputs
- Service blueprints
- Service prototypes
- Storyboards
- Design scenarios
- Methods
- Heuristic analysis
- The 5‐whys
- Shadowing
- Stakeholder interviews
- Outputs
- Business canvas model
- Stakeholder maps
- Value proposition
- Customer lifecycle maps
- Methods
- Think‐aloud testing
- Card Sorting
- Usability Testing
- Service testing
- Outputs
- Customer lifecycle maps
- Task completion matrix
- UX reports
- Session recordings
- Methods
- Design workshops
- Task completion matrix
- Usability Testing
- Service role play
- Outputs
- Design scenarios
- Task completion matrix
- Design testing
- Heuristic analysis
- Methods
- Heuristic analysis
- The 5‐whys
- Shadowing
- Stakeholder interviews
- Outputs
- Business canvas model
- Stakeholder maps
- Value proposition
- Customer lifecycle maps
Recent experience
Our work shows us to be agile, flexible, innovative and determined to succeed, feel free to experience our past work.
What makes us different
- Boutique and unique
We are an independent agency and follow global best practices, this is integral to our success. We offer our clients an agile, tailored bespoke service that inline with your business ideology. - We love what we do
This is our passion, we are personally invested in your project from start to finish., our ethos is to make your project a success, thereby making us more successful. Ideas are encouraged and openness is part of our culture. - Research facilities that rock
Every element and every last detail in our cutting-edge research facilities has been designed by researchers for researchers. We pride ourselves to learn from you and each other every day, understanding you and technology is our bread and butter.
- User Data-driven design
We tailor your project to your user’s preferences, goals, and behaviors making them far more engaging. The approach includes surveys, user testing, A/B testing, analytics, and consumer research. Ideally, these should all come into play throughout our data-driven design process. - Roll up your sleeves
We think we are a smart bunch, but not smart enough to figure all of this out by ourselves. If we can’t collaborate together this won’t work at all. - No customer insight – no project
Working with your business & customers is non-negotiable. If you want to skip the customer insight bit, then we are not the right agency for you.