01. Beautiful User Interfaces
Not only is a high-quality and beautiful user interface an obvious way to add delight users, but it also has a huge impact on increasing the perceived value of a product.
UI decisions should always be based on UX research and aid in achieving the users’ goals.
Great microcopy, such as a label on a form field or a pithy piece of instructional text, can help a user along on their journey, e.g. text that you include on forms, call to action buttons, footers, and 404 pages. It can offer guidance if your users run into errors, or help reassure them before deciding to commit to something.
Used with the right tone of voice it can help to make an experience human and break down the barriers that exist between person and computer.
Digital design plays a crucial role in how customers experience a product. Modern design is highly focussed on usability. However, designing for the user experience has a lot more to it than making a usable product. Good design is pleasurable and seductive. Good design is delightful. “At this point in experience design’s evolution, satisfaction ought to be the norm, and delight ought to be the goal,”. Animation can help you achieve this goal.
04. Affordance Transitions and Gestures
When a UX person talks about affordance, they are referring to “a situation where an object’s sensory characteristics intuitively imply its functionality and use. e.g. having a door with a handle implies al push/pull mechanism.
Another example is related to switch inputs with labels, and the engaging on/off states. Including a smooth intuitive transition between these states adds a layer of delight.
05. Deep Delight
While surface delight is important, it’s deep delight that actually makes your product pleasurable. A delightful user experience is often about invisibility, it’s behavioural. Something that “just works” can be extremely delightful. Keeping users in a flow is about minimizing pain points, frustration and anxiety that users may experience throughout their user journey.