01. Visual Grammar
How To Communicate Without Words, as designers, we work – at the simplest level – with an essential ‘grammar’ of elements: points, lines, and planes. These elements, which were defined at the influential Bauhaus school at the beginning of the twentieth century, remain at the heart of what we do today.
At User Centric, we live by these teachings and found them to be one of the essentials ingredients of how we work and design.
02. Language & Typography
Language – the words we choose to communicate – matters, and it’s important we give it thought as designers. When embarking upon any new project it’s important to start by defining the language that underpins your designthis together with the ‘tone of voice’, will shape your users’ perceptions. We ask ourselves: What’s the message? Then find the right words to communicate that message.
03. Narrative Design
A guide to the universal principles of user experience wouldn’t be complete without stressing the importance of narrative design. As designers, we are storytellers at heart, and we need to understand how stories work in order to tell them effectively. Above all as UX designers, we create experiences, and experiences unfold over time.
As UX designers do not create screens in isolation, everything we create unfolds over a sequence of screens. As such, an understanding of time, and how it can be used as an integral part of design, is critical.
04. Inclusive design
In digital product design, accessibility typically means designing products so they’re easy for users with disabilities to use. Since we design products for people, it’s crucial that our products can be used by as many people as possible. A unique part of the UX designer role is the focus on removing obstacles for people when they use the product, whether those obstacles are temporary or more permanent. A great bonus is that following accessibility guidelines often improves the experience for all users, since it steers us toward the most usable design.