Use a multidimensional perspective to inform design strategy.
Our user-centred design focuses on satisfying the end needs of users.
Data – both quantitative and qualitative – informs’ decision-making for design direction. Understanding what the data is telling you impacts your information architecture, personas, user flows, interface design, and a variety of other aspects of the user experience.
01. Quantitative research
At User Centric we conduct tests with users to ascertain quantitative data to help understand what is working and what is not. When we discuss ‘quantitative’ research we are looking at numeric measurement. It answers questions such as “how many people clicked here” or “what percentage of users are able to find the call to action?” It’s valuable in understanding statistical likelihoods and what is happening on a site or in an app.
02. Qualitative research
Where we can ask questions such as “why didn’t people see the call to action” and “what else did people notice on the page?” and often takes the form of interviews or conversations. Qualitative research helps us understand why people do the things they do. And to help formulate how we can address some of the key usability questions.
Our work shows us to be agile, flexible, innovative and determined to succeed, feel free to experience our past work.
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The Uniform Studio
Providing clients with a more unified uniforms solution
We truly believe, the only way to ensure a company’s success if by talking to those who need and use your services, that’s your users. By talking to them, analysing what they are saying/not saying and aligning those facts to your company goals.
We call this our “USER” framework.