What are they doing?

Use a multidimensional perspective to inform design strategy.

Our user-centred design focuses on satisfying the end needs of users.

Data – both quantitative and qualitative – informs’ decision-making for design direction. Understanding what the data is telling you impacts your information architecture, personas, user flows, interface design, and a variety of other aspects of the user experience.

01. Quantitative research

At User Centric we conduct tests with users to ascertain quantitative data to help understand what is working and what is not.  When we discuss ‘quantitative’ research we are looking at numeric measurement. It answers questions such as “how many people clicked here” or “what percentage of users are able to find the call to action?” It’s valuable in understanding statistical likelihoods and what is happening on a site or in an app.

02. Qualitative research

Where we can ask questions such as “why didn’t people see the call to action” and “what else did people notice on the page?” and often takes the form of interviews or conversations. Qualitative research helps us understand why people do the things they do. And to help formulate how we can address some of the key usability questions.

Recent experiences

Our work shows us to be agile, flexible, innovative and determined to succeed, feel free to experience our past work.

PropertyAgent

Providing a better property agent experience.
Real estate
iOS
UAE

GPSSA

General Pension and Social Security Authority in the United Arab Emirates
Government
iOS
Android
USE

SkyNews Arabia

Sky News Arabia is an Arabic news and current affairs channel broadcast mainly in the Middle East and North Africa
News
iOS
UAE

The Uniform Studio

Providing clients with a more unified uniforms solution
Apparel & Fashion
Website
UK

We truly believe, the only way to ensure a company’s success if by talking to those who need and use your services, that’s your users. By talking to them, analysing what they are saying/not saying and aligning those facts to your company goals.

We call this our “USER” framework.

jumpstart your business

User Centric

We opened our doors in 2015. Since inception, our belief is that we can make a difference to the public and our partners in putting users first. An agency that truly looks at the bigger picture in every project undertaken.

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