01. Stakeholders provide
As the beginning of the project, the first question to ask is ‘what can you tell me about your users?’ The stakeholders should be able to provide plenty of information on the value proposition, previous executions, competing products, and their vision for the business.
02. User Feedback
Once we understand the business direction, we invite 7 to 8 of your current users from varied segments (students, working calls, male/female etc), where we discuss their pain point on your products & services.
We discuss how they use your services, when they use them and how they feel about your company and services.
03. Data Analysis
The UX team would map out and align the stakeholders’ and the users’ needs desires. This produces a strong basis for the strategy.
The user feedback received from a number of sources would also feed into the analysis phase. E.g user testing feedback, suboptimal data in user analytics, results from usability analysis. These may point to problems that exist with the user flow, and performing a UX analysis will uncover possible solutions.