Our method

At User Centric, we do not take things for granted, not the user or your business. Our mantra is always to listen, learn and adapt, this helps us maintain freshness in all we do from discussions with stakeholders to innovative solutions.

We believe if we ask the right questions, we will be able to provide the support, service and user engagement your company needs.

The methods below are User Centric 9 commandments, these have guided us and the team over time.

Stakeholder engagement

There’s no secret that effective stakeholder engagement is essential for the success of any project. We at User Centric engage with the key stakeholders, understand their needs and analyse these together with the needs of the users, this involvement can dramatically improve the success of a project.

User engagement

User Engagement can be measured by a variety or combination of activities such as downloads, clicks, shares, and more. Highly engaged users are generally more profitable, provided that their activities are tied to valuable outcomes such as purchases, signups, subscriptions, or clicks.

Qualitative & Quantitative analysis

We analyse all data metrics to help companies understand how users are using their current offerings and how to best maximise them. Using techniques such as ‘User Funnels, Attribution model, website/app analytics, customer behaviors’ to attain data that helps us help our clients.

User Stories & Personas

We create user stories to highlight ‘pain points’ from the perspective of the user, this helps the business understand the problem that needs solving. Creating a persona is to give a name and provide a story. … A persona is an archetypical character as opposed to a stereotypical character.

User journey/flows/maps

We use journey maps to try to capture the experience of a user during the interaction with the products. They are a visual trip of the user across the solution. Journey Maps are some kind of a journal, where user notes their feelings, pain points and the moments of delight.

UX Storyboards

Creating a storyboard is a great instrument for ideation, for all teams involved from business to project managers and developers. A storyboard shapes the user journey and the character (persona). They help teams to string together personas, user stories, and various research findings to develop requirements for the product.


To design well we undertake conceptualisation methods to ensure exceptional mobile experience which delights users, opens up a large set of opportunities to reach customers and helps to improve the brand image. A good user experience differentiates successful web/mobile applications from unsuccessful applications.

Sketching, Wireframing & Prototypes

By sketching & wireframing, we have found that engaging with users helps us to validate our thinking and provides value to the business, furthermore, we have found using ‘clickable prototypes’ encourages greater feedback and engages users.

Usability testing

This can be seen as an irreplaceable usability practice since it gives direct input on how real users use the system, this enables the team to make small changes to the design as well as the user flows. This is fundamental to the success of your business and reduces the costs during the development phase.

Recent experiences

Our work shows us to be agile, flexible, innovative and determined to succeed, feel free to experience our past work.


Providing a better property agent experience.
Real estate


General Pension and Social Security Authority in the United Arab Emirates

SkyNews Arabia

Sky News Arabia is an Arabic news and current affairs channel broadcast mainly in the Middle East and North Africa

The Uniform Studio

Providing clients with a more unified uniforms solution
Apparel & Fashion

We truly believe, the only way to ensure a company’s success if by talking to those who need and use your services, that’s your users. By talking to them, analysing what they are saying/not saying and aligning those facts to your company goals.

We call this our “USER” framework.

jumpstart your business

User Centric

We opened our doors in 2015. Since inception, our belief is that we can make a difference to the public and our partners in putting users first. An agency that truly looks at the bigger picture in every project undertaken.

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