Our method

There’s no secret that effective stakeholder engagement is essential for the success of any project. We at User Centric engage with the key stakeholders, understand their needs and analyse these together with the needs of the users, this involvement can dramatically improve the success of a project.

User Engagement can be measured by a variety or combination of activities such as downloads, clicks, shares, and more. Highly engaged users are generally more profitable, provided that their activities are tied to valuable outcomes such as purchases, signups, subscriptions, or clicks.

We analyse all data metrics to help companies understand how users are using their current offerings and how to best maximise them. Using techniques such as ‘User Funnels, Attribution model, website/app analytics, customer behaviors’ to attain data that helps us help our clients.

We create user stories to highlight ‘pain points’ from the perspective of the user, this helps the business understand the problem that needs solving. Creating a persona is to give a name and provide a story. … A persona is an archetypical character as opposed to a stereotypical character.

We use journey maps to try to capture the experience of a user during the interaction with the products. They are a visual trip of the user across the solution. Journey Maps are some kind of a journal, where user notes their feelings, pain points and the moments of delight.

Creating a storyboard is a great instrument for ideation, for all teams involved from business to project managers and developers. A storyboard shapes the user journey and the character (persona). They help teams to string together personas, user stories, and various research findings to develop requirements for the product.