We Create
with users in mind
“Know thy user, and YOU are not thy user.”
Getting to know your users is fundamental to your business and its success. When you understand your customer base, their needs and wants, how they use your services and their habitat, only then would you know what you need to do to help them complete their tasks.
Typically, this is what we at User Centric do, we talk before we design.
Competitive Research
With the advent of new software and technology, marketers, and business owners have the ability to know more about their competition than ever before. It is extremely important to regularly conduct a thorough competitive analysis in order to stay one step ahead.
Interview Users
User interviews are typically performed with the potential users of a design, as part of an ideation phase or during early concept development. User interviews follow a structured methodology whereby the interviewer prepares a number of topics to cover, makes a record of what is said in the interview, and systematically analyzes the conversation after the interview.
User Testing
We integrate analytical data from facial expressions and eye tracking, and qualitative data from the audio and video of users. Combined with recommendations from our UX experts, our outputs are meaningful, detailed and thorough.
how we turn an idea
to digital experiences by
We truly believe, the only way to ensure a company’s success if by talking to those who need and use your services, that’s your users. By talking to them, analysing what they are saying/not saying and aligning those facts to your company goals.
We call this our “USER” framework.
Sample Title
User Delight
Before we complete any project, we endeavor to delight the test users happiness to the optimum level, ideally, anything over 90%. After the project is live, we monitor user task completion rate and survey their feelings thought project cycle, always trying to improve.
Digital Experience
At User Centric we uphold the notion that a digital experience strategy isn’t an IT-driven initiative; it’s a customer-needs driven initiative. There’s a huge difference between simply using digital technology and actually leveraging it to improve customer experiences and better address customer needs.
Our core skills
User experience (UX) design is the process of creating products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function.
Recent experiences
Our work shows us to be agile, flexible, innovative and determined to succeed, feel free to experience our past work.
SkyNews Arabia
Sky News Arabia is an Arabic news and current affairs channel broadcast mainly in the Middle East and North Africa
The Uniform Studio
Providing clients with a more unified uniforms solution
We truly believe, the only way to ensure a company’s success if by talking to those who need and use your services, that’s your users. By talking to them, analysing what they are saying/not saying and aligning those facts to your company goals.
We call this our “USER” framework.